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Posts Tagged ‘Social Media’

PostHeaderIcon The Newest SEO Craze: Social Media Marketing

Don’t get confused. Search Engine Optimization or SEO and Social Media Marketing are two different things. But they are now widely used together for a more effective technique of getting higher revenues for businesses that operate online.

How it Works

Social media marketing, with billions of users worldwide is undoubtedly one of the strongest pulls you could have to enjoy a steady stream of traffic, which translates to more sales and in the process, bigger revenues. That is as simple as it is. That’s why business owners are drawn to this medium.

socialmediaGet into social media and make your brand well known through word of mouth between people who know each other. The connection between the members or participants of social media is very crucial. It establishes a level of trustworthiness and credibility, which is very important for any brand building a name in this highly competitive market.

Now, why social media is being used in the SEO industry? That’s because social media impacts search engine listings dramatically. It gives any SEO effort an incredible push that could help you sing your way through the top.

The Benefits of a Social Media Campaign in Ranking High

There are many uses for social media marketing in making sure you rank high on Google and other search engines.

For one, social media sites, especially Facebook, Twitter, Instagram, and other popular ones enjoy a high ranking themselves in search engines. You can use that to your advantage by developing your own page or giving a particular campaign a drum roll.

For another, Twitter, Facebook, Instagram, and the rest deliver quality inbound links that are mostly natural. They are not solicited or bought. They are generated through participants who are truly interested on the brand. The new links that will be generated through your Facebook page, for example, would, among many other things, definitely improve your rankings in search engines.

Indeed, there are many benefits you can draw from getting into social media sites. But just like any other marketing tools, you can only use this to your advantage if you know how exactly. Of course, you would have to find your targets and learn how you could zero in on them. You also need to establish your business goals so you will have something to work around with. From those goals, you must develop your marketing plan – what kind of campaign you should make, how you will communicate your message, and how you will reach your target market. SEO and social media marketing require the same thing: the best and most appropriate tactic. Skillfully laying down your marketing campaign, no matter which platform you choose, is the key to success.

Louie Ramos is an Internet Marketing, SEO & Lead Generation Specialist. Contact him today for Social Media Marketing services

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PostHeaderIcon SEO Predictions for year 2011

Last year we have seen a lot of changes in the SEO world, from the joining forces of Bing and Yahoo to the improvements that Google has done to its Search Engine. Some of the improvements they have implemented are; the new Google homepage look with more features in the left sidebar, the new Image search result interface, Google Instant and  the biggest news last year was Google Caffeine, the new and better way of displaying search results. Seriously when I first saw these changes I was overwhelmed with all the new features they brought on board, I thought it will just confuse casual searchers but I got used to it after a couple of days and accepted the benefits of these changes to searchers and for SEO.

Now this year 2011 I expect that Google will make further improvements with SEO not within Google but within people’s websites, most of these improvements will be within their algorithm, things like how Google the search engine view certain websites and add new ranking signals. Here are my predictions:

  1. Social Media will now become a major part of SEO, this will help Google in deciding how valuable and popular the website is. Social media features on the websites will show visitors activities and Google likes websites with high activities, because its a way of telling Google that its an active website and its useful
  2. I also see a big rollout of Google Products, this will make it easier for searchers to find the product that they are looking for in the price range they can afford, it also gives them a lot of options and information.
  3. Since Google has appointed one of its co-founder as their CEO, I expect him to make a lot of changes in the algorithm, add more ranking signals and make a lot of their automation process more efficient

These are just some of my predictions, I have been focusing a lot more on Google because they are the biggest search engine as we all know, how about you? Do you have any predictions? Feel free to share!

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PostHeaderIcon Google Me

Watch out Mark Zuckerberg and gang, Google is “secretly” working on “Google Me“, their own version of your little work called Facebook. As reported, Google Me will take social networking giant Facebook head on for the battle to conquer the social media world. For those who’s thinking, hey what happened with Google Buzz? Well, Buzz is actually and supposed to be a Twitter killer because of  its added features like sharing multimedia but it hasn’t really kicked off yet due to the earlier privacy issues.

We expect that Google will learn from its previous mistakes and the shortcomings of Facebook in regards to Privacy. Google Me will be based on the current Facebook model and possibly add more features that no one really thought of yet. Google employs some of the best technology brain in the world, I am sure they will come up with something hot and something that will click, I heard this is on high priority. I am expecting a beta version of Google Me will come out later this year, lets wait and see!

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Louie is a veteran and proven SEO professional who has provided expert advise & delivered results to medium to large companies.

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