SEO Consultant & Specialist in Australia

Posts Tagged ‘Social Media’

Last year we have seen a lot of changes in the SEO world, from the joining forces of Bing and Yahoo to the improvements that Google has done to its Search Engine. Some of the improvements they have implemented are; the new Google homepage look with more features in the left sidebar, the new Image search result interface, Google Instant and  the biggest news last year was Google Caffeine, the new and better way of displaying search results. Seriously when I first saw these changes I was overwhelmed with all the new features they brought on board, I thought it will just confuse casual searchers but I got used to it after a couple of days and accepted the benefits of these changes to searchers and for SEO.

Now this year 2011 I expect that Google will make further improvements with SEO not within Google but within people’s websites, most of these improvements will be within their algorithm, things like how Google the search engine view certain websites and add new ranking signals. Here are my predictions:

1. Social Media will now become a major part of SEO, this will help Google in deciding how valuable and popular the website is. Social media features on the websites will show visitors activities and Google likes websites with high activities, because its a way of telling Google that its an active website and its useful
2. I also see a big rollout of Google Products, this will make it easier for searchers to find the product that they are looking for in the price range they can afford, it also gives them a lot of options and information.
3. Since Google has appointed one of its co-founder as their CEO, I expect him to make a lot of changes in the algorithm, add more ranking signals and make a lot of their automation process more efficient

These are just some of my predictions, I have been focusing a lot more on Google because they are the biggest search engine as we all know, how about you? Do you have any predictions? Feel free to share!

Watch out Mark Zuckerberg and gang, Google is “secretly” working on “Google Me“, their own version of your little work called Facebook. As reported, Google Me will take social networking giant Facebook head on for the battle to conquer the social media world. For those who’s thinking, hey what happened with Google Buzz? Well, Buzz is actually and supposed to be a Twitter killer because of  its added features like sharing multimedia but it hasn’t really kicked off yet due to the earlier privacy issues.

We expect that Google will learn from its previous mistakes and the shortcomings of Facebook in regards to Privacy. Google Me will be based on the current Facebook model and possibly add more features that no one really thought of yet. Google employs some of the best technology brain in the world, I am sure they will come up with something hot and something that will click, I heard this is on high priority. I am expecting a beta version of Google Me will come out later this year, lets wait and see!