SEO Consultant & Specialist in Australia

Posts Tagged ‘SEO’

The market today is filled with many professionals who claim to offer the best services in SEO. This has created a puzzle when people are searching for the best company to hire. However, the puzzle can be alleviated through the understanding of the main qualities of a dependable service provider.

The first thing that one has to look at from an SEO Company is the nature of their client focus and support. This is what determines their reputation. When a company gives less attention to the needs of a client, chances are that the services rendered will be frustrating. The customer service of a reputable company has to be superb and their focus must be second to none in able to always deliver the client’s expectations and most importantly the results they desire.

Second, one has to look at the variety of services rendered. Different companies concentrate on specific SEO packages. It is important to counter whether the services rendered meet personal needs. A company rendering a variety of realistic SEO services is the best to go with.

Lastly, it is very important to consider the number of years that the company has been operating and the knowledge & experience their staff have. This is what determines its competence in SEO services. Some of the new firms in the market are out to exploit the desperate and naïve clients. If unsure of the best companies to go with, the choice of the experienced one is advised.

Last year we have seen a lot of changes in the SEO world, from the joining forces of Bing and Yahoo to the improvements that Google has done to its Search Engine. Some of the improvements they have implemented are; the new Google homepage look with more features in the left sidebar, the new Image search result interface, Google Instant and  the biggest news last year was Google Caffeine, the new and better way of displaying search results. Seriously when I first saw these changes I was overwhelmed with all the new features they brought on board, I thought it will just confuse casual searchers but I got used to it after a couple of days and accepted the benefits of these changes to searchers and for SEO.

Now this year 2011 I expect that Google will make further improvements with SEO not within Google but within people’s websites, most of these improvements will be within their algorithm, things like how Google the search engine view certain websites and add new ranking signals. Here are my predictions:

1. Social Media will now become a major part of SEO, this will help Google in deciding how valuable and popular the website is. Social media features on the websites will show visitors activities and Google likes websites with high activities, because its a way of telling Google that its an active website and its useful
2. I also see a big rollout of Google Products, this will make it easier for searchers to find the product that they are looking for in the price range they can afford, it also gives them a lot of options and information.
3. Since Google has appointed one of its co-founder as their CEO, I expect him to make a lot of changes in the algorithm, add more ranking signals and make a lot of their automation process more efficient

These are just some of my predictions, I have been focusing a lot more on Google because they are the biggest search engine as we all know, how about you? Do you have any predictions? Feel free to share!

Submitting unique articles to high authority and high quality article directories are standard practice by SEO professionals when they perform link  building. This is an effective method in increasing a website’s search engine result rank if done correctly. But what is the correct way of doing this? What are the common mistakes of others? I will answer that for you

First, what are the common mistakes of others? Based on the majority of what I am seeing in different article directories, people submit one unique article to hundreds of different article directories and blogs, this is wrong. Remember, content is king and duplicate contents are not in Google’s favor. If this single article gets published even in just 20 of those article directories and blogs then it will have 20 instances on the web, it wont be a unique article anymore and any links within the article will be without a value.

What is the correct way of doing this? Simple, get your copywriters to write about 10-20 unique articles and submit them to 20-40 article directories only. This is a more effective way of using the potential of your unique articles and the high authority article directories you are submitting it to, Google will like it and values the links attached to it. Also dont forget after these articles gets approved, build strong and relevant backlinks to it to even add more value to your article and your links.

Here are some sample articles I have published:
http://ezinearticles.com/?Basics-of-Simple-Business-Lead-Generation&id=5172919
http://www.abcarticledirectory.com/Article/Blogging-for-Sales-Leads/1028483
http://www.articlesfactory.com/articles/marketing/sales-leads-for-business-people-and-multi-level-markeiting.html
http://www.articlesbase.com/mlm-articles/business-leads-and-multi-level-marketing-3538695.html
http://www.ideamarketers.com/library/article.cfm?articleid=1556272

http://www.goarticles.com/cgi-bin/showa.cgi?C=3475312
http://www.articlespirit.com/Art/106500/55/Whatever-Be-Your-Need-You-Have-the-Ready-Solution-for-It.html
http://www.articletrader.com/business/sales/using-social-media-to-find-sales-leads.html?preview=1

I have read a lot offers from different SEO freelancers that they can get a site ranked on Page 1 of Google or similar for competitive keywords and if they can’t get ranked they will give your “money back”. If you have seen something similar, think again, its nothing more than just a “sales pitch”. Let’s review..

1. If they are willing to give your money back, why not just pay for it when they get it ranked, its the same thing right?

2. A proper SEO requires a good budget to spend, if they really do proper SEO they have to spend.  They need to pay for copywriters, link builders, etc. And if they have not reached the goal, how can they give your money back if they have already spent most of it?

So, if you have seen some SEO freelancer or “professional” offering service with money back guarantee, that guarantee is just a “sales pitch” don’t bite… I would rather see a guarantee on the “Page 1″ offer than the money back. And remember, a proper SEO is not free, you have to spend, you need to put a lot of time, work and resources to it.

After a month of performing SEO for keywords “seo professional” and “seo consultant” I have now reached a new milestone in Google Australia. At present, I am ranked #2 for keywords “seo professional” in Google Australia, one more and I can claim the top spot. Now that is my ultimate goal for the next couple of months. Another keywords I have just climbed up on is  “seo consultant” . From out of nowhere in early May 2010, I am now at #10 in Page 1 of Google Australia.

How did I do it? Let me share something with you without revealing all.. I have used the power of “link popularity”. What is Link popularity?  It’s one of the major factor in the latest Google algorithm, it’s a way of spreading the word about your website to other websites using your main keywords, in my case “seo consultant” and “seo professional”.  When you increase your link popularity, you will climb up the rank ladder quickly, but you have to do it right, you have to do as per Google standards and policy. Dont SPAM, be relevant and be natural. Most of all be patient. This is also not applicable to all keywords, you must do an extensive research before using this method, because you might be battling against the big guns, sites with high link authorities.  Link Authority >>>> Link Popularity, remember that. If you are going up against these folks, it will take longer and it will take more than Link Popularity to outranked them. If you really need some professional advice and assistance, do not hesitate to contact me.

I have also launched a new Check Google Rank SEO Tool called MySiteSERP, you can find that here: www.mysiteserp.com enjoy!