Posts Tagged ‘Google’

Since Google is working towards a major search algorithm overhaul codename “caffeine” they are also working in improving the physical looks of their homepage. Late last year they have mentioned that they will slowly roll this new look out to some members in the beginning of 2010 and I think I am feeling it now. I can see the new homepage looks using Firefox just tonight, but it won’t show up when I use Internet Explorer or Google Chrome which is strange.

Click on the image above for a larger view and you will easily noticed the difference.

• New texture of the Google logo
• The main structure of the homepage
• The side menus with icons
• and more..

Just as predicted, the new Google algorithm is stricter with duplicate contents to preserve the quality of information being published in the Internet. The latest move done by Google  is banning those network of sites with duplicate contents, an example of that are hundreds of Wordpress based websites that shows the same content and posts. How do they do it? When a webmaster updates one of his site, the rest of his network websites grabs the latest post from the database and published them as normal posts. This saves time for webmasters to create their own army of websites, because the update is almost instant and wallla! 2 seconds later, all hundreds of sites have new contents, but they are all the same, duplicated. A lot of people hates reading the same information over and over again and Google knows that.

The only motivation why these webmasters do this is to make money. Make money by selling blogposts and links to newbies. These newbies are those who are beginners with SEO and webmasters with no clues. Believe me there are so many of them out there and they are not getting what their money is worth. So as much as you can, avoid duplicate contents in your websites, do not purchase links from these duplicated sites and to be safe, do not purchase links at all. Build your links naturally and be patient. You will rip the fruits of your labour when the right time comes.

My last blogpost I talked about ranking my website in Google Top 30 for keywords “seo professional“. That goal became a reality late last week, just 2 weeks after I began performing onsite SEO on my website. What is more surprising is that, from reality it became a dream when I reached the Top 10 early this week! Currently my website is #5 in the Main Google and #4 for Google Australia for keywords “seo professional”. All the hard work and carefully planned SEO strategy have paid off and I am a very happy man. My website is already getting some nice traffic and I had a couple of emails from my visitors. Now, the only way is up.

What I will be doing for the next few weeks is to maintain my rank and even aim for that #1 spot. I will get my copywriters to write me some very nice unique articles that I can use for SEO purposes to push my website to the Top 3, and even better #1. I will come up with a new SEO strategy that I will implement in the next 2-4 weeks, so hopefully within 6-8 weeks I will reach #1.  Wish me luck

Google Pagerank shows a website’s importance to the web, it is measured by numeric values from 1 to 10; 10 being the most important. It works like a voting system, the more links you get from other websites, the more vote is cast to your site and the more important your site is. This is how Pagerank works; for example, Google.com has a Pagerank of 10, Adobe.com and Microsoft.com have 9, these sites have high Pagerank because they are popular and old sites, many of the existing websites on the net are linking to these high authority websites. Compare that to a newly launched site with no backlinks from other sites at all, this new site will have a Pagerank of 0, but once it ages and get more backlinks from other sites, it’s Pagerank will increase eventually.

Now some people might ask, does Pagerank play a big role in Google SERP (ranking chart)? My answer is simple… maybe; it may, but not big of a significance. Getting a site ranked high on Google for certain keywords purely depends on quality, quantity and authority. Quality is measured by using unique relevant phrases, pages and articles to harbor your link. Quantity is the amount of backlinks you built over time and Authority is the type of sites on which you have strategically built your backlinks to. It doesn’t matter what their Pagerank is, as long as they are high quality and high authority sites. It’s very easy to manipulate Pagerank, I was able to make a 3 month old freshly created niche website to gain Pagerank 4 within a couple of months, but it doesn’t mean that site was high quality or high authority. It was only a new, normal, ordinary website. That is why do not depend solely on a site’s Pagerank as a basis of your link building strategy.  Focus on the factors I have mentioned, quality, quantity and authority.

Today I have noticed that Google is starting to implement its Caffeine engine and it is starting to show up in most of Google’s Datacenters, to see this the best tool to use to compare the current Google search result to the Google Caffeine result is http://www.comparecaffeine.com/search-com.php

It’s been good and bad for my clients, but mostly good especially to the ones with aged sites, because their site’s SERPs has gone up for their selected keywords, the only ones that went down are the newer websites, but its only a matter of time till they come back up again, and they will come back up stronger.