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Posts Tagged ‘Google’

PostHeaderIcon Google Panda Update Overview

Google Panda Update

So what is Google Panda Update? Google Panda Update also known as “Google Farmer” is one of the newest algorithms in Google when it comes to identification of websites and ranking them. It aims to remove all the websites that have spam-like articles and contents like the ones which are stuffed with keywords.  So instead of the crowding of these somewhat useless websites on top ranks, you’ll see them crowding at the bottom of the line. It focuses more on quality and it enhances the user-experiences.

Much of the buzz has been pointed out to Panda Update especially to the website owners. This change has just been implemented this year (February 2011) and lots have benefited from it. However, it has been reported that over 40% of websites claimed that Google panda Update have brought their site down, specifically, ecommerce sites and online stores. Even popular sites like Mahalo and Buzzle have been affected and are now included on the bottom in Google page ranks.

This new change is meant to give benefits to the searchers like students, who need to have good sources of information. Google Panda Update aims to put the high quality websites based on several factors—unique and high quality content, which have no duplicate and are not copied, and articles that are more of personalized and talks directly to the readers.

How often do they roll Out the Panda Update?

Webmasters are a bit puzzled on how often the Google Panda Update is being rolled out, since it seems to be operated manually, so there are no definite time when they role this out— all we can figure out right now based on historical update data is, Google is manually rolling it out at least every month. First was in the UK (first Panda roll out), then next was the time it has been applied internationally, and now it’s the Google Panda Update Version 1.2/3.

Rest assured, webmasters have learned that this update isn’t rolled out daily. The manual checking of the websites are so much like a surprise like the GoogleBomb. As a tip of advice for webmasters, always make the best out of your contents and never ever copy from other websites.

Who are affected by this?

Google Panda Update affects the websites in either good or bad way. For SEO Professionals &  Webmasters which have websites that has a lot of useful information, quality and unique content which cannot be found on other sites, they have the highest probability to be included in the top page rankings. Most websites that has been affected by Panda Update in a bad way are mostly ecommerce sites. The reason behind is may be due to the presence of highly indexed text or phrases, and they’ve got numerous duplicate contents like reviews on other sites.

The changes in Google Search Engine algorithm is a big leap towards enhanced user-experiences. It eliminates frustration among the searchers when looking up for information, unlike before where people tend to click on sites which are filled with ads and useless information. Though it may affect other websites, it is a way for them to revamp their site and be creative in filling it with useful and unique content.

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PostHeaderIcon SEO Predictions for year 2011

Last year we have seen a lot of changes in the SEO world, from the joining forces of Bing and Yahoo to the improvements that Google has done to its Search Engine. Some of the improvements they have implemented are; the new Google homepage look with more features in the left sidebar, the new Image search result interface, Google Instant and  the biggest news last year was Google Caffeine, the new and better way of displaying search results. Seriously when I first saw these changes I was overwhelmed with all the new features they brought on board, I thought it will just confuse casual searchers but I got used to it after a couple of days and accepted the benefits of these changes to searchers and for SEO.

Now this year 2011 I expect that Google will make further improvements with SEO not within Google but within people’s websites, most of these improvements will be within their algorithm, things like how Google the search engine view certain websites and add new ranking signals. Here are my predictions:

  1. Social Media will now become a major part of SEO, this will help Google in deciding how valuable and popular the website is. Social media features on the websites will show visitors activities and Google likes websites with high activities, because its a way of telling Google that its an active website and its useful
  2. I also see a big rollout of Google Products, this will make it easier for searchers to find the product that they are looking for in the price range they can afford, it also gives them a lot of options and information.
  3. Since Google has appointed one of its co-founder as their CEO, I expect him to make a lot of changes in the algorithm, add more ranking signals and make a lot of their automation process more efficient

These are just some of my predictions, I have been focusing a lot more on Google because they are the biggest search engine as we all know, how about you? Do you have any predictions? Feel free to share!

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PostHeaderIcon New Google Homepage Look

Since Google is working towards a major search algorithm overhaul codename “caffeine” they are also working in improving the physical looks of their homepage. Late last year they have mentioned that they will slowly roll this new look out to some members in the beginning of 2010 and I think I am feeling it now. I can see the new homepage looks using Firefox just tonight, but it won’t show up when I use Internet Explorer or Google Chrome which is strange.

googlenew1

Click on the image above for a larger view and you will easily noticed the difference.

  • New texture of the Google logo
  • The main structure of the homepage
  • The side menus with icons
  • and more..
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PostHeaderIcon Duplicate content websites banned from Google

Just as predicted, the new Google algorithm is stricter with duplicate contents to preserve the quality of information being published in the Internet. The latest move done by Google  is banning those network of sites with duplicate contents, an example of that are hundreds of WordPress based websites that shows the same content and posts. How do they do it? When a webmaster updates one of his site, the rest of his network websites grabs the latest post from the database and published them as normal posts. This saves time for webmasters to create their own army of websites, because the update is almost instant and wallla! 2 seconds later, all hundreds of sites have new contents, but they are all the same, duplicated. A lot of people hates reading the same information over and over again and Google knows that.

The only motivation why these webmasters do this is to make money. Make money by selling blogposts and links to newbies. These newbies are those who are beginners with SEO and webmasters with no clues. Believe me there are so many of them out there and they are not getting what their money is worth. So as much as you can, avoid duplicate contents in your websites, do not purchase links from these duplicated sites and to be safe, do not purchase links at all. Build your links naturally and be patient. You will rip the fruits of your labour when the right time comes.

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PostHeaderIcon SEO goal reached

My last blogpost I talked about ranking my website in Google Top 30 for keywords “seo professional“. That goal became a reality late last week, just 2 weeks after I began performing onsite SEO on my website. What is more surprising is that, from reality it became a dream when I reached the Top 10 early this week! Currently my website is #5 in the Main Google and #4 for Google Australia for keywords “seo professional”. All the hard work and carefully planned SEO strategy have paid off and I am a very happy man. My website is already getting some nice traffic and I had a couple of emails from my visitors. Now, the only way is up.

What I will be doing for the next few weeks is to maintain my rank and even aim for that #1 spot. I will get my copywriters to write me some very nice unique articles that I can use for SEO purposes to push my website to the Top 3, and even better #1. I will come up with a new SEO strategy that I will implement in the next 2-4 weeks, so hopefully within 6-8 weeks I will reach #1.  Wish me luck :)

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