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PostHeaderIcon Choosing the right keywords to optimize

Before performing SEO to your site, you need to sit down and analyze which keywords will bring the most traffic with the most conversion to your site. This is a must, this is the reason why you are doing SEO in the first place, to get high quality traffic. In  order to get the most relevant and high traffic keywords you can use free tools such as the Google Adwords Keywords tool, or you can opt for the paid ones like WordTracker. Then choose a set of keywords that fits your site best with a decent search volume traffic. Once you have chosen your keywords, perform a Google search using these keywords and see how many competitions you have and how strong they are.  We will discuss in later posts how to analyze the strength of your competitions and what to do to outranked them.

Choosing the right keywords is one of the main key to a website’s success in terms of traffic and conversion. If you have a new website, I suggest you select the long tail keywords first (with less competition) then once you get your site ranked using those keywords, you can slowly target those highly competitive keywords. SEO is not an overnight thing, it requires a lot of patience but once you reached your goal everything pays off well. That is why you should come up with a perfect plan in the beginning and choose the right keywords for your website.

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