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PostHeaderIcon 5 Reasons why Responsive Web Design is not the best SEO option


There’s confusion among webmasters to whether Responsive Web design is best for SEO.

It all started when Google announced last June its preference for Responsive Web Design. However, Google cleared that although they preferred Responsive Web design, they don’t imposed it as the best option for SEO and that they’re in a way recommending mobile URL and dynamic serving of SEO as the best for their users.

While many webmasters are gunning for the responsive web design, there are reasons why it is not fitting to their descriptions as the best SEO option. 

1.  Absence of categories in desktop for what mobile searchers are searching for 

This goes for information architecture where websites are being prevented to connect to searchers in general. If a website doesn’t have content information for certain category, then it’s missing out the chance for more traffic. However, making a site responsive to mobile URLs may resolve the issues but not totally eliminate them. It’s very unlikely to have desktop websites to have content information for apps and download apps. Hence, they would definitely won’t have content information even they’re responsive-designed. 

2. The keywords game

Keywords are the keys to having responsive websites. A desktop website would not be responsive to keywords such as “nearby” and “download apps” as mobile users are more likely to use these two example keywords. One reason is that desktops and laptops don’t have GPS that could lead searchers to nearby restaurants and would only locate one based on IPs or the location used during registrations. This is the reason behind Google’s support over mobile URLs and not actually saying Responsive Web Design is best for SEO.

3. Responsive Web Design may in some ways prevent product innovation and restricts user’s experience

Google had included in their Quality Guidelines that making your website unique, valuable and a stand out from the rest is the prime qualities that make it as a responsive website.  So why restrict it from taking innovations in order to reach out to more users when users can have separate mobile site that can serve well their mobile users and impose on new ways to enjoy the products or services the site offers. Google for example still have contents for mobile which proves that they don’t wholly depend on responsive web design as SEO’s best option and openly support mobile URLs and dynamic serving.

4. Speed is a key factor in attracting users

With responsive web design, webmasters have to use more codes and therefore websites take longer to load than mobile sites. And in most cases, if the site takes time to load, searchers leave and thus affect its ranking and results to decreased conversion. In Google’s own research, it showed that mobile users are more likely not to stick to websites that won’t load instantly. It’s the reason why mobile websites using mobile URLs are more likely to use the speed factor in SEO and many webmasters would agree that Speed is a relevant factor in ranking system.

5. Feature phones and targeted audience

If you happen to target audience that uses feature phones, Responsive Web design is definitely not a good SEO option. Even Google isn’t using it for their feature phones. It limits sites visibility in countries and places that uses feature phones.

If you are after following Google guidelines, don’t jump to the responsive web design bandwagon if you don’t want to miss out the possibilities of optimizing websites through SEO.

Reference: SearchEngineLand

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PostHeaderIcon How Search Works, Google’s Interactive Infographic

If you have been wondering what makes Google Search so good that it can locate web pages and arranges them when you use the popular search engine, Google has created a new area to answer those questions. It is called “How Search Works”, an infographic that is interactive and was made to enlighten you on the search process, even how the search engine giant handles spam problems.

Inspired by The Story of Send, another interactive infographic from Google that was launched 2012 to elaborate how the company deals with email.

Google Search product manager Jake Hubert explained how it all started. He was looking at the site of The Story of Send with Matt Cutts (head of the web spam fighting team at Google) and the rest of the search team and wondered why they don’t have a similar website for search.


Hubert remembered that there are many resources about search at Google and they have had them for a long time. The trouble was that these were not in the form that Internet users would understand. How Search Works may be dedicated to search but much of the site is focused on showing how web publishers can make Google approve of their site.

How Search Works has three parts. It starts with Crawling and Indexing. The former shows how the search engine finds web pages, and the former shows how the pages are stored in a virtual book or index. When you move around the area with your mouse, you will see links and pop-ups telling you more.

The second part is the Algorithm showing how the search engine comes back to display the matches as a result of a search query and how it ranks the pages. The algorithm determines the rankings by looking at more than 200 factors in order to come up with the results.

The last part of the infographic is Fighting Spam, where Google shows how it deals with unwanted links or sites. You are actually able to see them being removed from the search results of Google. The search engine will also show the spam that just got removed. The site also shows a part that Google has never shown before, where the search company’s team of spam fighters acts on the guilty site. There are also some examples of reconsideration requests filed by publishers that were banned from Google. They ask Google to do something about their problem.

In addition to the infographic, a new guide was made by Google discussing the numerous search policies. At next month’s SMX West conference on search, Patrick Thomas, search policy specialist at Google, will elaborate on how the company comes up with policies in the “Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search” meeting.

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PostHeaderIcon The Newest SEO Craze: Social Media Marketing

Don’t get confused. Search Engine Optimization or SEO and Social Media Marketing are two different things. But they are now widely used together for a more effective technique of getting higher revenues for businesses that operate online.

How it Works

Social media marketing, with billions of users worldwide is undoubtedly one of the strongest pulls you could have to enjoy a steady stream of traffic, which translates to more sales and in the process, bigger revenues. That is as simple as it is. That’s why business owners are drawn to this medium.

socialmediaGet into social media and make your brand well known through word of mouth between people who know each other. The connection between the members or participants of social media is very crucial. It establishes a level of trustworthiness and credibility, which is very important for any brand building a name in this highly competitive market.

Now, why social media is being used in the SEO industry? That’s because social media impacts search engine listings dramatically. It gives any SEO effort an incredible push that could help you sing your way through the top.

The Benefits of a Social Media Campaign in Ranking High

There are many uses for social media marketing in making sure you rank high on Google and other search engines.

For one, social media sites, especially Facebook, Twitter, Instagram, and other popular ones enjoy a high ranking themselves in search engines. You can use that to your advantage by developing your own page or giving a particular campaign a drum roll.

For another, Twitter, Facebook, Instagram, and the rest deliver quality inbound links that are mostly natural. They are not solicited or bought. They are generated through participants who are truly interested on the brand. The new links that will be generated through your Facebook page, for example, would, among many other things, definitely improve your rankings in search engines.

Indeed, there are many benefits you can draw from getting into social media sites. But just like any other marketing tools, you can only use this to your advantage if you know how exactly. Of course, you would have to find your targets and learn how you could zero in on them. You also need to establish your business goals so you will have something to work around with. From those goals, you must develop your marketing plan – what kind of campaign you should make, how you will communicate your message, and how you will reach your target market. SEO and social media marketing require the same thing: the best and most appropriate tactic. Skillfully laying down your marketing campaign, no matter which platform you choose, is the key to success.

Louie Ramos is an Internet Marketing, SEO & Lead Generation Specialist. Contact him today for Social Media Marketing services

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PostHeaderIcon Does Google release unannounced Penguin Updates?

penguinupdateThe answer is a big NO. While some people say so; it could have been the results of confusion over the recently Google video where John Mueller during the recent Google Webmaster Hangout was supposed to answer query about Penguin Updates. Mueler’s answer has been misinterpreted as saying that Penguin updates on more regular basis. What he said was that Penguin is updated regularly but not weekly nor daily.

Google uses coded names for their algorithm updates. Penguin is Google’s latest code name and was introduced last year, April 24 to be exact following another code name Panda Updates. These updates were pointed to websites that openly violate Google’s Webmaster Guidelines and to decrease ranking of websites that are particularly using BLACK-HAT SEO. Going after spamdexing is Google’s goal in using Penguin Updates. They’re after SEO that deliberately manipulating search engines by using repeated phrases in the hopes of getting indexed much faster by the search engines. Originally, Google announced the latest updates without a name and only released a name two days after the announcement. After Penguin Updates announcement, Google released their feedback forms; feedbacks for those whose websites that claimed to be unfairly hit by the updates and feedbacks from those who want to report spam websites that still have high ranking despite change in algorithm.

However Google is quick in eliminating the confusion as John Mueler corrected the misinterpretation by saying he’s not particularly referring to Penguin algorithm but on the other hand is particularly talking about Link Analysis in general. Google also made confirmation that the latest Penguin Updates happened 4 months ago. On the other hand, Google confirmed that they do regular month to month basis updates with Panda Updates.

The first Penguin Updates was in April 24 and was followed on May 26, 2012 and on October 5, 2012. Each update has English language as the baseline for percentage on the language impacted. However English language is used as baseline whereas other language queries are also impacted. The history of Penguin Updates clearly showed that it is not done on regular basis.

With Penguin Updates 4 months ago, Google’s observers especially the webmasters are hinting that a new update is about to be released by Google. The observation however is not disputed by Google as it gives positive signs that the announcement is coming soon. As always been, Penguin Updates will not be released without being announced and the confirmation comes directly from Google’s men.

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PostHeaderIcon 21st Google Panda Update: Confirmed!

SEO watchers must look out. The 21st Google Panda update has just been confirmed released last November 6. This is Google’s way of standing up to the promised release schedule every four to six weeks since February 24, 2011.

This is bad news for websites that did not make any tweaks in their poor content. Those that have not been hit by the previous updates might just be on target and could be penalized for not improving what they offer in order to climb their way to Google top search results.

According to Google, the latest update could impact 0.4% of international queries. Since users mostly use English as the primary language for utilizing the search engine, the impact on the United States could be higher in percentage at about 1.1%.

Some Google Panda updates were announced and occurred before the public eye. Some, however, like the latest one, has been confirmed only after it was done. This should keep web developers and designers at their feet always. They should keep watch not just for the updates but also more importantly for the guidelines that will help maintain their site within the “safe” list.

As it is, Google is continuously tidying up. It’s a great reason for site owners to make the necessary adjustments as well. The best and only way to safeguard your site against being penalized is to keep it within the boundaries of the common guidelines on quality content and positive SEO. If you have not looked through your site, do it now. As mentioned earlier, if you have not been hit by the previous updates, including this latest one, you will have a slimmer chance to be safe on the next roll out.

If you can’t handle your SEO problems on your own, you better make an investment on a good Search company or SEO consultant that could do so, now! It will be a good investment considering that, if you choose an SEO company right, it could give you a lot of benefits in return. If you don’t act now, you might have to go through the agony of not just saying goodbye to potential earnings through your online business but also getting punished for poor site content.

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We also strongly recommend these other Australian digital agencies: AppBoxer App Developers Sydney - Digital Marketing Agency & AdVisible Digital Agency
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