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PostHeaderIcon Overcome Google Panda using these tips

One of my SEO client is using Volusion CMS for his very established and authoritative online store. We have been performing  SEO to his site continuously for more than 2 years now and have ranked it on the Top of Google USA for various email marketing keywords. His website was doing great, getting a lot of traffic, converting most of them to leads then generating good amount of sales every month. We haven’t made a lot of changes to the site for the past 12 months for us not to tamper with it’s current format & success (why fix when its not broken) until last 26th of April 2012, his rankings dropped from Top 1 and Top 3 to Page 2 and 4 for 2 of his strongest keywords. Some of his long tail keywords remained on top but some have dropped as well. I knew it right away, this is the effect of the new Google Panda algorithm update since his version of Volusion is not made for it.

The following day, I have performed a complete onsite SEO evaluation and assessment, looking for areas that needs improvement and then designed a customized “Panda fixed” SEO strategy plan to be implemented in 7 days span, and here are the changes we have made:

  1. Changed the titles & meta description of the homepage and 57 sub pages, make them look natural and only focused on 2 keywords that are relevant to the page. In regards to the homepage, we have done the same and placed the 2 main keywords there.
  2. I have organized my copywriters to create 250 words of unique content about each pages that is not keyword-riched. We have only included 2 keywords per content and maximum instance of 2 per keywords. We have published these unique relevant contents on every sub pages. We’ve done this because his sub pages or product pages contains very thin contents and have a lot of products that are similar to that of other online stores. This method sets his website apart from other similar stores and created some form of uniqueness to them.
  3. After implementing this onsite SEO changes, I have generated a new XML sitemap and submitted it to Google Webmaster tools for faster indexing. I have also supported this by pinging every amended pages of his site using online ping tools such as pingler.com and others.
  4. ..and the waiting begins

The after 4 weeks, his site has recovered from Panda and reclaimed his Top rankings back. Why did this solution work? Here’s why:

  1. Gave his online store more “unique content” value to Google
  2. Created better user and customer experience
  3. Provided better definition for each pages
  4. Enriched his site with better contents

This solution may work on his site but may not work on other sites. Overcoming Panda is not easy, its a site by site basis, a complete assessment of the site is required to find out what exactly is wrong with it and draw up a strategy plan on how to fix it. If your site has been hit by Panda or Penguin Penalty and would require SEO professional advise do not hesitate to contact me

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Overcome Google Panda using these tips, 8.1 out of 10 based on 20 ratings

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