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PostHeaderIcon How Search Works, Google’s Interactive Infographic

If you have been wondering what makes Google Search so good that it can locate web pages and arranges them when you use the popular search engine, Google has created a new area to answer those questions. It is called “How Search Works”, an infographic that is interactive and was made to enlighten you on the search process, even how the search engine giant handles spam problems.

Inspired by The Story of Send, another interactive infographic from Google that was launched 2012 to elaborate how the company deals with email.

Google Search product manager Jake Hubert explained how it all started. He was looking at the site of The Story of Send with Matt Cutts (head of the web spam fighting team at Google) and the rest of the search team and wondered why they don’t have a similar website for search.


Hubert remembered that there are many resources about search at Google and they have had them for a long time. The trouble was that these were not in the form that Internet users would understand. How Search Works may be dedicated to search but much of the site is focused on showing how web publishers can make Google approve of their site.

How Search Works has three parts. It starts with Crawling and Indexing. The former shows how the search engine finds web pages, and the former shows how the pages are stored in a virtual book or index. When you move around the area with your mouse, you will see links and pop-ups telling you more.

The second part is the Algorithm showing how the search engine comes back to display the matches as a result of a search query and how it ranks the pages. The algorithm determines the rankings by looking at more than 200 factors in order to come up with the results.

The last part of the infographic is Fighting Spam, where Google shows how it deals with unwanted links or sites. You are actually able to see them being removed from the search results of Google. The search engine will also show the spam that just got removed. The site also shows a part that Google has never shown before, where the search company’s team of spam fighters acts on the guilty site. There are also some examples of reconsideration requests filed by publishers that were banned from Google. They ask Google to do something about their problem.

In addition to the infographic, a new guide was made by Google discussing the numerous search policies. At next month’s SMX West conference on search, Patrick Thomas, search policy specialist at Google, will elaborate on how the company comes up with policies in the “Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search” meeting.

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