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PostHeaderIcon Google’s New Algorithm against Exact-Match Domains

Meanwhile in the world of SEO Matt Cutts, Google’s head had spoken regarding a “small” upcoming Google algo change. Hence, he added that such change would certainly reduce “low quality” as emphasized, “exact-match” domains in the search engine results. Indeed, Matt Cutts released this statement without clearing whether such upcoming algorithm update is still on the process or would it be rolling out by the end of the week. He continued stating that this small change will affect 0.6 percent English-US inquiries to a visible level, yet he had never pointed out the exact timeline.

After the release of this SEO update, a 24-hour exact-match domains influence was measured and it had dropped from 3.58 percent to 3.21 percent. Indeed, the algorithm update had an immediate effect hitting several domains that were previously ranked high, but had lost their rankings:

Number 3 – playscrabble.net

Number 3 – purses.org

Number 4 – teethwhitening.com

Number 7 – charterschools.com

Number 10 – cheap-hotels.com

The number value represents the domain’s ranking a day before the influence drop.  Thus, based on the above, the rank drop has no evident pattern for instance with charterschools had jumped to rank 23, while cheap-hotels fell to outside the Top 100.

Perhaps, you may ask the basis of the rank drop, but there is no clear answer to that except that it is EMD. Exact-match domain refers to a domain that matches exactly for the search engine query. To illustrate, if “A” is selling SEO services and he owns www.seoservices.com, surely that domain is an EMD. For some domains, they may appear to drop in the ranking not because of the new algo rather due to factors as an incident to EMD – that is domains with low-quality indicators.

Further, EMD algorithm should not be correlated to Panda and Penguin, as these are not related to this change. Google Panda is an algo filter aiming to fight against uncompetitive or poor quality contents, whereas the Google Penguin is a web-tool against spamming. Indeed, EMD algorithm is no more of a shock since Cutts had stated few years ago that Google would be on the lookout of grounds why do EMDs are ranking high in search results when they’re supposed not to.

With this SEO update, expect a rapid shift on the search engine results these approaching days. Just make sure to keep complying with the latest Google standards, keep some fresh contents happening and perform ethical link building. If you need professional SEO advise, feel free to contact Online Marketing & SEO Expert – Louie Ramos.

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Google’s New Algorithm against Exact-Match Domains, 8.7 out of 10 based on 7 ratings

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