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PostHeaderIcon Does Google release unannounced Penguin Updates?

penguinupdateThe answer is a big NO. While some people say so; it could have been the results of confusion over the recently Google video where John Mueller during the recent Google Webmaster Hangout was supposed to answer query about Penguin Updates. Mueler’s answer has been misinterpreted as saying that Penguin updates on more regular basis. What he said was that Penguin is updated regularly but not weekly nor daily.

Google uses coded names for their algorithm updates. Penguin is Google’s latest code name and was introduced last year, April 24 to be exact following another code name Panda Updates. These updates were pointed to websites that openly violate Google’s Webmaster Guidelines and to decrease ranking of websites that are particularly using BLACK-HAT SEO. Going after spamdexing is Google’s goal in using Penguin Updates. They’re after SEO that deliberately manipulating search engines by using repeated phrases in the hopes of getting indexed much faster by the search engines. Originally, Google announced the latest updates without a name and only released a name two days after the announcement. After Penguin Updates announcement, Google released their feedback forms; feedbacks for those whose websites that claimed to be unfairly hit by the updates and feedbacks from those who want to report spam websites that still have high ranking despite change in algorithm.

However Google is quick in eliminating the confusion as John Mueler corrected the misinterpretation by saying he’s not particularly referring to Penguin algorithm but on the other hand is particularly talking about Link Analysis in general. Google also made confirmation that the latest Penguin Updates happened 4 months ago. On the other hand, Google confirmed that they do regular month to month basis updates with Panda Updates.

The first Penguin Updates was in April 24 and was followed on May 26, 2012 and on October 5, 2012. Each update has English language as the baseline for percentage on the language impacted. However English language is used as baseline whereas other language queries are also impacted. The history of Penguin Updates clearly showed that it is not done on regular basis.

With Penguin Updates 4 months ago, Google’s observers especially the webmasters are hinting that a new update is about to be released by Google. The observation however is not disputed by Google as it gives positive signs that the announcement is coming soon. As always been, Penguin Updates will not be released without being announced and the confirmation comes directly from Google’s men.

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One Response to “Does Google release unannounced Penguin Updates?”

  • Bill Patrizi says:

    In my opinion Google Penguin is always included in the weekly major algorith update that they are doing anyway. They have tweaked and improved the way they do the regular updates now and the traces of Google penguin is there!

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