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PostHeaderIcon Google Update: A Web Designer Coming Soon!

google-webdesignerA development tool featuring HTML5, Google Web Designer, will be launched by Google in the near future. It is said to be of great use for “creative professionals.” It is expected that the Google will be launching this new feature in the coming months. The company also mentioned that this latest feature would allow creative professionals to produce engaging web content like sites and high-tech advertising and applications all for free.

This morning, Google shared the information about its new idea using a side note in one of its blog entries about its advertising platform, DoubleClick. To gather further information about Google Web Designer, we tried our best to approach and get more details from a spokesperson of Google. The spokesperson mentioned that Google Web Designer would be a separate product that will have creative designers and digital agencies as its target market.

In addition, Google Web Designer is said to be combined with other earlier tools of Google such as DoubleClick Studio and AdMob, though the description provided previously does not give people much to ponder upon. Undoubtedly, the company is trying to approach the ads market considered to be “native” which will absolutely give a bigger sense to the Web Designer’s connection to DoubleClick. On the other hand, it seems like Google Web Designer will have bigger capabilities and more features and will not only be useful in the field of advertising regardless of the fact that the company mentioned that this tool is going to focus mainly on creative advertising.

As of now, Google Sites is Google’s only tool for basic website creation which also lets you use pre-made templates. Google Sites has existed for years now but garnered minimal feedback and updates and barely made a noise in the industry. Probably, Web Designer will serve as a more advanced substitute for it. But to make things clearer, this new tool is not to function to be a website-building venue but it is not impossible for Google to use this tool’s features in its other applications, too.

It is, indeed, fascinating to witness how this new tool will compete with others such as Squarespace Weebly and Wix’s HTML5 website builder. The standard for native ad formats has gone up to the level of New York Time’s Snow Fall so Google really has to level up if it really aims to make it more convenient for marketers to produce these types of experiences.

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PostHeaderIcon 5 Reasons why Responsive Web Design is not the best SEO option


There’s confusion among webmasters to whether Responsive Web design is best for SEO.

It all started when Google announced last June its preference for Responsive Web Design. However, Google cleared that although they preferred Responsive Web design, they don’t imposed it as the best option for SEO and that they’re in a way recommending mobile URL and dynamic serving of SEO as the best for their users.

While many webmasters are gunning for the responsive web design, there are reasons why it is not fitting to their descriptions as the best SEO option. 

1.  Absence of categories in desktop for what mobile searchers are searching for 

This goes for information architecture where websites are being prevented to connect to searchers in general. If a website doesn’t have content information for certain category, then it’s missing out the chance for more traffic. However, making a site responsive to mobile URLs may resolve the issues but not totally eliminate them. It’s very unlikely to have desktop websites to have content information for apps and download apps. Hence, they would definitely won’t have content information even they’re responsive-designed. 

2. The keywords game

Keywords are the keys to having responsive websites. A desktop website would not be responsive to keywords such as “nearby” and “download apps” as mobile users are more likely to use these two example keywords. One reason is that desktops and laptops don’t have GPS that could lead searchers to nearby restaurants and would only locate one based on IPs or the location used during registrations. This is the reason behind Google’s support over mobile URLs and not actually saying Responsive Web Design is best for SEO.

3. Responsive Web Design may in some ways prevent product innovation and restricts user’s experience

Google had included in their Quality Guidelines that making your website unique, valuable and a stand out from the rest is the prime qualities that make it as a responsive website.  So why restrict it from taking innovations in order to reach out to more users when users can have separate mobile site that can serve well their mobile users and impose on new ways to enjoy the products or services the site offers. Google for example still have contents for mobile which proves that they don’t wholly depend on responsive web design as SEO’s best option and openly support mobile URLs and dynamic serving.

4. Speed is a key factor in attracting users

With responsive web design, webmasters have to use more codes and therefore websites take longer to load than mobile sites. And in most cases, if the site takes time to load, searchers leave and thus affect its ranking and results to decreased conversion. In Google’s own research, it showed that mobile users are more likely not to stick to websites that won’t load instantly. It’s the reason why mobile websites using mobile URLs are more likely to use the speed factor in SEO and many webmasters would agree that Speed is a relevant factor in ranking system.

5. Feature phones and targeted audience

If you happen to target audience that uses feature phones, Responsive Web design is definitely not a good SEO option. Even Google isn’t using it for their feature phones. It limits sites visibility in countries and places that uses feature phones.

If you are after following Google guidelines, don’t jump to the responsive web design bandwagon if you don’t want to miss out the possibilities of optimizing websites through SEO.

Reference: SearchEngineLand

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PostHeaderIcon How to choose the right web designer

When choosing a SEO professional or web designer for your next project it is vital to the very success of your website that you do find the right company. Looking online is generally the first place any one would look and going there will reveal a multitude of web design companies looking pretty much the same.

The choices are limitless and as an astute business owner or some one looking to get their first website they should follow a few simple golden rules. Keeping these front of mind should make the decision process just that bit easier.

Remember, it is your business and you do not want to trust your website with just any company.

1.  Be aware that some web design studios are they themselves start ups. Ideally you should be looking at partnering with a firm that has some history and portfolio of work to back them up. An easy way to check this is to look at their portfolio online. Any web company worth its while will be proud to show you what they have done and be happy to go over their portfolio of work with you.

2. Check to see if they are willing to give you the names and numbers of people you can call. These are testimonials and they will be able to verify the experience they had with the web designers. If everyone says the same thing then you are more than likely on a winner.

3. Web companies should be able to offer you a search engine optimisation service. Getting your website ranked online is a super way to get new business and if your newly designed website ranks well then you will benefit from new business inquiries when people are searching for your product and or service. A good way to see if they know what they are talking about when it comes to SEO is to check their online ranking. Obviously if they are on the first page of Google then this is a very good sign moving forward.

4. Make sure that at the conclusion of the project you will retain ownership of all IP or intellectual property. There are some very possessive website designers out there who will be very reluctant to relinquish ownership of their artwork. They, in some occasions become a little testy when you try to get you artwork files and source codes. Make sure that this is brought up in the very beginning so there is absolutely no confusion later on once the site is launched.

These are just a few out of literally hundreds of web design tips you should be wary of when deciding on your new company to handle you web project.

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