SEO Consultant & Specialist in Australia

Archive for the ‘Social Media’ Category

Last January 2010 I have set myself some SEO goals, that if I will be one of the Top SEO Professionals in Australia, I need to get this little blog of mine on the top of Google Australia for the following keywords:

• seo professional
• seo consultant
• seo experts

So I’ve done a few tweaking and link building once in a while, I couldn’t do it full time because I have other priorities, I was working for Telstra BigPond making sure they are on the top spots on very popular keywords for their main portals like BigPond Broadband, BigPond Music, BigPond Shopping and BigPond Games. So anyway, after performing a little onsite SEO on my blog here and there, building high authority backlinks using those 3 keywords I have mentioned on top, it didn’t take long for my site to reach Page 1. Even better I have attained Top 1 ranking for “seo professional” keywords in Google Australia.

This year my goal is to keep my top 1 spot for “seo professional” and claim the top 1 spots for “seo consultant” and “seo experts” too. I will try to set a little time to post some helpful and useful SEO & SMO related articles here once in a while. As we may all know, Google like unique relevant content and activities on websites, the more unique relevant content I have in a regular basis will send a signal to Google that there are activities happening on my site and gain its favour.

Last year we have seen a lot of changes in the SEO world, from the joining forces of Bing and Yahoo to the improvements that Google has done to its Search Engine. Some of the improvements they have implemented are; the new Google homepage look with more features in the left sidebar, the new Image search result interface, Google Instant and  the biggest news last year was Google Caffeine, the new and better way of displaying search results. Seriously when I first saw these changes I was overwhelmed with all the new features they brought on board, I thought it will just confuse casual searchers but I got used to it after a couple of days and accepted the benefits of these changes to searchers and for SEO.

Now this year 2011 I expect that Google will make further improvements with SEO not within Google but within people’s websites, most of these improvements will be within their algorithm, things like how Google the search engine view certain websites and add new ranking signals. Here are my predictions:

1. Social Media will now become a major part of SEO, this will help Google in deciding how valuable and popular the website is. Social media features on the websites will show visitors activities and Google likes websites with high activities, because its a way of telling Google that its an active website and its useful
2. I also see a big rollout of Google Products, this will make it easier for searchers to find the product that they are looking for in the price range they can afford, it also gives them a lot of options and information.
3. Since Google has appointed one of its co-founder as their CEO, I expect him to make a lot of changes in the algorithm, add more ranking signals and make a lot of their automation process more efficient

These are just some of my predictions, I have been focusing a lot more on Google because they are the biggest search engine as we all know, how about you? Do you have any predictions? Feel free to share!

Submitting unique articles to high authority and high quality article directories are standard practice by SEO professionals when they perform link  building. This is an effective method in increasing a website’s search engine result rank if done correctly. But what is the correct way of doing this? What are the common mistakes of others? I will answer that for you

First, what are the common mistakes of others? Based on the majority of what I am seeing in different article directories, people submit one unique article to hundreds of different article directories and blogs, this is wrong. Remember, content is king and duplicate contents are not in Google’s favor. If this single article gets published even in just 20 of those article directories and blogs then it will have 20 instances on the web, it wont be a unique article anymore and any links within the article will be without a value.

What is the correct way of doing this? Simple, get your copywriters to write about 10-20 unique articles and submit them to 20-40 article directories only. This is a more effective way of using the potential of your unique articles and the high authority article directories you are submitting it to, Google will like it and values the links attached to it. Also dont forget after these articles gets approved, build strong and relevant backlinks to it to even add more value to your article and your links.

Here are some sample articles I have published:
http://ezinearticles.com/?Basics-of-Simple-Business-Lead-Generation&id=5172919
http://www.abcarticledirectory.com/Article/Blogging-for-Sales-Leads/1028483
http://www.articlesfactory.com/articles/marketing/sales-leads-for-business-people-and-multi-level-markeiting.html
http://www.articlesbase.com/mlm-articles/business-leads-and-multi-level-marketing-3538695.html
http://www.ideamarketers.com/library/article.cfm?articleid=1556272

http://www.goarticles.com/cgi-bin/showa.cgi?C=3475312
http://www.articlespirit.com/Art/106500/55/Whatever-Be-Your-Need-You-Have-the-Ready-Solution-for-It.html
http://www.articletrader.com/business/sales/using-social-media-to-find-sales-leads.html?preview=1

Watch out Mark Zuckerberg and gang, Google is “secretly” working on “Google Me“, their own version of your little work called Facebook. As reported, Google Me will take social networking giant Facebook head on for the battle to conquer the social media world. For those who’s thinking, hey what happened with Google Buzz? Well, Buzz is actually and supposed to be a Twitter killer because of  its added features like sharing multimedia but it hasn’t really kicked off yet due to the earlier privacy issues.

We expect that Google will learn from its previous mistakes and the shortcomings of Facebook in regards to Privacy. Google Me will be based on the current Facebook model and possibly add more features that no one really thought of yet. Google employs some of the best technology brain in the world, I am sure they will come up with something hot and something that will click, I heard this is on high priority. I am expecting a beta version of Google Me will come out later this year, lets wait and see!