SEO Consultant & Specialist in Australia

Archive for the ‘SEO’ Category

Last January 2010 I have set myself some SEO goals, that if I will be one of the Top SEO Professionals in Australia, I need to get this little blog of mine on the top of Google Australia for the following keywords:

• seo professional
• seo consultant
• seo experts

So I’ve done a few tweaking and link building once in a while, I couldn’t do it full time because I have other priorities, I was working for Telstra BigPond making sure they are on the top spots on very popular keywords for their main portals like BigPond Broadband, BigPond Music, BigPond Shopping and BigPond Games. So anyway, after performing a little onsite SEO on my blog here and there, building high authority backlinks using those 3 keywords I have mentioned on top, it didn’t take long for my site to reach Page 1. Even better I have attained Top 1 ranking for “seo professional” keywords in Google Australia.

This year my goal is to keep my top 1 spot for “seo professional” and claim the top 1 spots for “seo consultant” and “seo experts” too. I will try to set a little time to post some helpful and useful SEO & SMO related articles here once in a while. As we may all know, Google like unique relevant content and activities on websites, the more unique relevant content I have in a regular basis will send a signal to Google that there are activities happening on my site and gain its favour.

Last year we have seen a lot of changes in the SEO world, from the joining forces of Bing and Yahoo to the improvements that Google has done to its Search Engine. Some of the improvements they have implemented are; the new Google homepage look with more features in the left sidebar, the new Image search result interface, Google Instant and  the biggest news last year was Google Caffeine, the new and better way of displaying search results. Seriously when I first saw these changes I was overwhelmed with all the new features they brought on board, I thought it will just confuse casual searchers but I got used to it after a couple of days and accepted the benefits of these changes to searchers and for SEO.

Now this year 2011 I expect that Google will make further improvements with SEO not within Google but within people’s websites, most of these improvements will be within their algorithm, things like how Google the search engine view certain websites and add new ranking signals. Here are my predictions:

1. Social Media will now become a major part of SEO, this will help Google in deciding how valuable and popular the website is. Social media features on the websites will show visitors activities and Google likes websites with high activities, because its a way of telling Google that its an active website and its useful
2. I also see a big rollout of Google Products, this will make it easier for searchers to find the product that they are looking for in the price range they can afford, it also gives them a lot of options and information.
3. Since Google has appointed one of its co-founder as their CEO, I expect him to make a lot of changes in the algorithm, add more ranking signals and make a lot of their automation process more efficient

These are just some of my predictions, I have been focusing a lot more on Google because they are the biggest search engine as we all know, how about you? Do you have any predictions? Feel free to share!

Submitting unique articles to high authority and high quality article directories are standard practice by SEO professionals when they perform link  building. This is an effective method in increasing a website’s search engine result rank if done correctly. But what is the correct way of doing this? What are the common mistakes of others? I will answer that for you

First, what are the common mistakes of others? Based on the majority of what I am seeing in different article directories, people submit one unique article to hundreds of different article directories and blogs, this is wrong. Remember, content is king and duplicate contents are not in Google’s favor. If this single article gets published even in just 20 of those article directories and blogs then it will have 20 instances on the web, it wont be a unique article anymore and any links within the article will be without a value.

What is the correct way of doing this? Simple, get your copywriters to write about 10-20 unique articles and submit them to 20-40 article directories only. This is a more effective way of using the potential of your unique articles and the high authority article directories you are submitting it to, Google will like it and values the links attached to it. Also dont forget after these articles gets approved, build strong and relevant backlinks to it to even add more value to your article and your links.

Here are some sample articles I have published:
http://ezinearticles.com/?Basics-of-Simple-Business-Lead-Generation&id=5172919
http://www.abcarticledirectory.com/Article/Blogging-for-Sales-Leads/1028483
http://www.articlesfactory.com/articles/marketing/sales-leads-for-business-people-and-multi-level-markeiting.html
http://www.articlesbase.com/mlm-articles/business-leads-and-multi-level-marketing-3538695.html
http://www.ideamarketers.com/library/article.cfm?articleid=1556272

http://www.goarticles.com/cgi-bin/showa.cgi?C=3475312
http://www.articlespirit.com/Art/106500/55/Whatever-Be-Your-Need-You-Have-the-Ready-Solution-for-It.html
http://www.articletrader.com/business/sales/using-social-media-to-find-sales-leads.html?preview=1

I have read a lot offers from different SEO freelancers that they can get a site ranked on Page 1 of Google or similar for competitive keywords and if they can’t get ranked they will give your “money back”. If you have seen something similar, think again, its nothing more than just a “sales pitch”. Let’s review..

1. If they are willing to give your money back, why not just pay for it when they get it ranked, its the same thing right?

2. A proper SEO requires a good budget to spend, if they really do proper SEO they have to spend.  They need to pay for copywriters, link builders, etc. And if they have not reached the goal, how can they give your money back if they have already spent most of it?

So, if you have seen some SEO freelancer or “professional” offering service with money back guarantee, that guarantee is just a “sales pitch” don’t bite… I would rather see a guarantee on the “Page 1″ offer than the money back. And remember, a proper SEO is not free, you have to spend, you need to put a lot of time, work and resources to it.

Google Streaming Search’s official name is called Google Instant. When I first read and heard about it a couple of days ago, I said to myself, that sounds familiar and I remember some 4-5 years ago, Yahoo have developed the same concept of instant results while searching, but it never got into the mainstream; beta forever until its gone. I guess the technology or concept wasn’t ready yet back then and Yahoo knew it will not be fully embraced by internet users.

Now, 5 years on, Google has almost perfected the Instant search result concept and added a lot “benefits” to users according them. But from what I can see so far, all the benefits are pointing at Google, the main benefits are the various paid ads being displayed per Instant search result.

Looking from the end user side, it’s a bit annoying in the beginning. It supposed to “teach” users how to search properly but its actually more of a distraction because users will see different topics, keywords while they type and it can cause lost of focus.  There are a lot more feedback that I can give and it will take me a lot of time typing them all, so I guess I will leave it up to all of you, what are your experiences so far with Google Instant? Is it good, bad or you dont really care at all? Has it changed the way you search? Do you find what you are looking for in less time?