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Archive for the ‘SEO’ Category

PostHeaderIcon The Newest SEO Craze: Social Media Marketing

Don’t get confused. Search Engine Optimization or SEO and Social Media Marketing are two different things. But they are now widely used together for a more effective technique of getting higher revenues for businesses that operate online.

How it Works

Social media marketing, with billions of users worldwide is undoubtedly one of the strongest pulls you could have to enjoy a steady stream of traffic, which translates to more sales and in the process, bigger revenues. That is as simple as it is. That’s why business owners are drawn to this medium.

socialmediaGet into social media and make your brand well known through word of mouth between people who know each other. The connection between the members or participants of social media is very crucial. It establishes a level of trustworthiness and credibility, which is very important for any brand building a name in this highly competitive market.

Now, why social media is being used in the SEO industry? That’s because social media impacts search engine listings dramatically. It gives any SEO effort an incredible push that could help you sing your way through the top.

The Benefits of a Social Media Campaign in Ranking High

There are many uses for social media marketing in making sure you rank high on Google and other search engines.

For one, social media sites, especially Facebook, Twitter, Instagram, and other popular ones enjoy a high ranking themselves in search engines. You can use that to your advantage by developing your own page or giving a particular campaign a drum roll.

For another, Twitter, Facebook, Instagram, and the rest deliver quality inbound links that are mostly natural. They are not solicited or bought. They are generated through participants who are truly interested on the brand. The new links that will be generated through your Facebook page, for example, would, among many other things, definitely improve your rankings in search engines.

Indeed, there are many benefits you can draw from getting into social media sites. But just like any other marketing tools, you can only use this to your advantage if you know how exactly. Of course, you would have to find your targets and learn how you could zero in on them. You also need to establish your business goals so you will have something to work around with. From those goals, you must develop your marketing plan – what kind of campaign you should make, how you will communicate your message, and how you will reach your target market. SEO and social media marketing require the same thing: the best and most appropriate tactic. Skillfully laying down your marketing campaign, no matter which platform you choose, is the key to success.

Louie Ramos is an Internet Marketing, SEO & Lead Generation Specialist. Contact him today for Social Media Marketing services

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PostHeaderIcon Does Google release unannounced Penguin Updates?

penguinupdateThe answer is a big NO. While some people say so; it could have been the results of confusion over the recently Google video where John Mueller during the recent Google Webmaster Hangout was supposed to answer query about Penguin Updates. Mueler’s answer has been misinterpreted as saying that Penguin updates on more regular basis. What he said was that Penguin is updated regularly but not weekly nor daily.

Google uses coded names for their algorithm updates. Penguin is Google’s latest code name and was introduced last year, April 24 to be exact following another code name Panda Updates. These updates were pointed to websites that openly violate Google’s Webmaster Guidelines and to decrease ranking of websites that are particularly using BLACK-HAT SEO. Going after spamdexing is Google’s goal in using Penguin Updates. They’re after SEO that deliberately manipulating search engines by using repeated phrases in the hopes of getting indexed much faster by the search engines. Originally, Google announced the latest updates without a name and only released a name two days after the announcement. After Penguin Updates announcement, Google released their feedback forms; feedbacks for those whose websites that claimed to be unfairly hit by the updates and feedbacks from those who want to report spam websites that still have high ranking despite change in algorithm.

However Google is quick in eliminating the confusion as John Mueler corrected the misinterpretation by saying he’s not particularly referring to Penguin algorithm but on the other hand is particularly talking about Link Analysis in general. Google also made confirmation that the latest Penguin Updates happened 4 months ago. On the other hand, Google confirmed that they do regular month to month basis updates with Panda Updates.

The first Penguin Updates was in April 24 and was followed on May 26, 2012 and on October 5, 2012. Each update has English language as the baseline for percentage on the language impacted. However English language is used as baseline whereas other language queries are also impacted. The history of Penguin Updates clearly showed that it is not done on regular basis.

With Penguin Updates 4 months ago, Google’s observers especially the webmasters are hinting that a new update is about to be released by Google. The observation however is not disputed by Google as it gives positive signs that the announcement is coming soon. As always been, Penguin Updates will not be released without being announced and the confirmation comes directly from Google’s men.

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PostHeaderIcon 21st Google Panda Update: Confirmed!

SEO watchers must look out. The 21st Google Panda update has just been confirmed released last November 6. This is Google’s way of standing up to the promised release schedule every four to six weeks since February 24, 2011.

This is bad news for websites that did not make any tweaks in their poor content. Those that have not been hit by the previous updates might just be on target and could be penalized for not improving what they offer in order to climb their way to Google top search results.

According to Google, the latest update could impact 0.4% of international queries. Since users mostly use English as the primary language for utilizing the search engine, the impact on the United States could be higher in percentage at about 1.1%.

Some Google Panda updates were announced and occurred before the public eye. Some, however, like the latest one, has been confirmed only after it was done. This should keep web developers and designers at their feet always. They should keep watch not just for the updates but also more importantly for the guidelines that will help maintain their site within the “safe” list.

As it is, Google is continuously tidying up. It’s a great reason for site owners to make the necessary adjustments as well. The best and only way to safeguard your site against being penalized is to keep it within the boundaries of the common guidelines on quality content and positive SEO. If you have not looked through your site, do it now. As mentioned earlier, if you have not been hit by the previous updates, including this latest one, you will have a slimmer chance to be safe on the next roll out.

If you can’t handle your SEO problems on your own, you better make an investment on a good Search company or SEO consultant that could do so, now! It will be a good investment considering that, if you choose an SEO company right, it could give you a lot of benefits in return. If you don’t act now, you might have to go through the agony of not just saying goodbye to potential earnings through your online business but also getting punished for poor site content.

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PostHeaderIcon Google Disavow Links Tool Launched

disavow link toolGoogle has a newly launched tool called “disavow links” which was announced by Matt Cutts last October 16 during the PubCon, it will keep every SEO professional & companies very busy. The Google’s head mentioned that said tool is already up and running and that it’s officially set on Google’s blog site.

In addition, it is said that the disavow links tool had undergone Beta testing already by several chosen Search Engine Optimization experts. Although, a similar tool was first launched by Bing ahead of time this year.

According to Matt Cutts, using the disavow links tool comes with warning measures. Moreover, he has added that web publishers should first eliminate the links they suspect to be leading at them. He advised them to work first with website owners or to hosting companies whom they have bought their links.

The set-up or format would be to record all URLs or links in a text file whichever way you want it. You can do it individually or you could keep out all URLs from a certain website using domains. Nevertheless, both set-up and formats could also be combined in one particular file. Samples could be found on Google’s central blog site.

So, anytime you have set-up and formed your file, you can now navigate the tool from Google Webmaster Tools.  Just pick your website, undergo the cautions, choose the file and finally submit.

Cutts likewise stated that the procedure of disavow links will not take effect straight away as it may take several weeks. More so, Google made a reservation as to disallow the usage of “submit” tab whenever it finds valid grounds of bad faith.

Once your file is submitted, you will have the choice to download what you’ve submitted or an option to resubmit the file together with your alterations. Take note that there’s a file size limitation of 2 MB and that when you exceed this limitation file size, you would disavow and most likely create a new website.

Further, regarding the length of time of this procedure, it would also mean that it takes time to “reavow” if ever you commit an error. For this reason, you should be cautious about.

Now, the question is, how would you know if you need to “disavow”? You need it if you are one of those who were affected of the so called, “Google Penguin Update”.

After the Penguin update, several publishers and SEO professionals went anxious and thought they are doomed. They try to find ways on how to reduce bad links and simply start anew. Whereas the others were anxious that people may tip bad links on their websites with intent to damage them and accuse them of exercising “black hat” SEO or “negative” search engine optimization. Worse, there is a new business today where people are paid to eliminate links.

Furthermore, Google had been ignoring bad links for a long time. If not only of its negative effect to the website, the disavow links tool wouldn’t have created. However, considering these bad links as negative type, Google widely facilitated and created tools against the spread of negative search engine optimization with high beliefs to tranquil the situation eventually.

For a complete information of the tool, visit the official blog site of Google.

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PostHeaderIcon Google’s New Algorithm against Exact-Match Domains

Meanwhile in the world of SEO Matt Cutts, Google’s head had spoken regarding a “small” upcoming Google algo change. Hence, he added that such change would certainly reduce “low quality” as emphasized, “exact-match” domains in the search engine results. Indeed, Matt Cutts released this statement without clearing whether such upcoming algorithm update is still on the process or would it be rolling out by the end of the week. He continued stating that this small change will affect 0.6 percent English-US inquiries to a visible level, yet he had never pointed out the exact timeline.

After the release of this SEO update, a 24-hour exact-match domains influence was measured and it had dropped from 3.58 percent to 3.21 percent. Indeed, the algorithm update had an immediate effect hitting several domains that were previously ranked high, but had lost their rankings:

Number 3 – playscrabble.net

Number 3 – purses.org

Number 4 – teethwhitening.com

Number 7 – charterschools.com

Number 10 – cheap-hotels.com

The number value represents the domain’s ranking a day before the influence drop.  Thus, based on the above, the rank drop has no evident pattern for instance with charterschools had jumped to rank 23, while cheap-hotels fell to outside the Top 100.

Perhaps, you may ask the basis of the rank drop, but there is no clear answer to that except that it is EMD. Exact-match domain refers to a domain that matches exactly for the search engine query. To illustrate, if “A” is selling SEO services and he owns www.seoservices.com, surely that domain is an EMD. For some domains, they may appear to drop in the ranking not because of the new algo rather due to factors as an incident to EMD – that is domains with low-quality indicators.

Further, EMD algorithm should not be correlated to Panda and Penguin, as these are not related to this change. Google Panda is an algo filter aiming to fight against uncompetitive or poor quality contents, whereas the Google Penguin is a web-tool against spamming. Indeed, EMD algorithm is no more of a shock since Cutts had stated few years ago that Google would be on the lookout of grounds why do EMDs are ranking high in search results when they’re supposed not to.

With this SEO update, expect a rapid shift on the search engine results these approaching days. Just make sure to keep complying with the latest Google standards, keep some fresh contents happening and perform ethical link building. If you need professional SEO advise, feel free to contact Online Marketing & SEO Expert – Louie Ramos.

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Contact Louie Ramos Now
Louie is a veteran and proven SEO professional who has provided expert advise & delivered results to medium to large companies.

Louie is also the Independent Owner of- SearchRight Australia

Contact Louie today for your FREE SEO quote or Skype/Call him below

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