SEO Consultant & Specialist in Australia

Archive for the ‘SEO’ Category

Submitting unique articles to high authority and high quality article directories are standard practice by SEO professionals when they perform link  building. This is an effective method in increasing a website’s search engine result rank if done correctly. But what is the correct way of doing this? What are the common mistakes of others? I will answer that for you

First, what are the common mistakes of others? Based on the majority of what I am seeing in different article directories, people submit one unique article to hundreds of different article directories and blogs, this is wrong. Remember, content is king and duplicate contents are not in Google’s favor. If this single article gets published even in just 20 of those article directories and blogs then it will have 20 instances on the web, it wont be a unique article anymore and any links within the article will be without a value.

What is the correct way of doing this? Simple, get your copywriters to write about 10-20 unique articles and submit them to 20-40 article directories only. This is a more effective way of using the potential of your unique articles and the high authority article directories you are submitting it to, Google will like it and values the links attached to it. Also dont forget after these articles gets approved, build strong and relevant backlinks to it to even add more value to your article and your links.

Here are some sample articles I have published:
http://ezinearticles.com/?Basics-of-Simple-Business-Lead-Generation&id=5172919
http://www.abcarticledirectory.com/Article/Blogging-for-Sales-Leads/1028483
http://www.articlesfactory.com/articles/marketing/sales-leads-for-business-people-and-multi-level-markeiting.html
http://www.articlesbase.com/mlm-articles/business-leads-and-multi-level-marketing-3538695.html
http://www.ideamarketers.com/library/article.cfm?articleid=1556272

http://www.goarticles.com/cgi-bin/showa.cgi?C=3475312
http://www.articlespirit.com/Art/106500/55/Whatever-Be-Your-Need-You-Have-the-Ready-Solution-for-It.html
http://www.articletrader.com/business/sales/using-social-media-to-find-sales-leads.html?preview=1

I have read a lot offers from different SEO freelancers that they can get a site ranked on Page 1 of Google or similar for competitive keywords and if they can’t get ranked they will give your “money back”. If you have seen something similar, think again, its nothing more than just a “sales pitch”. Let’s review..

1. If they are willing to give your money back, why not just pay for it when they get it ranked, its the same thing right?

2. A proper SEO requires a good budget to spend, if they really do proper SEO they have to spend.  They need to pay for copywriters, link builders, etc. And if they have not reached the goal, how can they give your money back if they have already spent most of it?

So, if you have seen some SEO freelancer or “professional” offering service with money back guarantee, that guarantee is just a “sales pitch” don’t bite… I would rather see a guarantee on the “Page 1″ offer than the money back. And remember, a proper SEO is not free, you have to spend, you need to put a lot of time, work and resources to it.

Google Streaming Search’s official name is called Google Instant. When I first read and heard about it a couple of days ago, I said to myself, that sounds familiar and I remember some 4-5 years ago, Yahoo have developed the same concept of instant results while searching, but it never got into the mainstream; beta forever until its gone. I guess the technology or concept wasn’t ready yet back then and Yahoo knew it will not be fully embraced by internet users.

Now, 5 years on, Google has almost perfected the Instant search result concept and added a lot “benefits” to users according them. But from what I can see so far, all the benefits are pointing at Google, the main benefits are the various paid ads being displayed per Instant search result.

Looking from the end user side, it’s a bit annoying in the beginning. It supposed to “teach” users how to search properly but its actually more of a distraction because users will see different topics, keywords while they type and it can cause lost of focus.  There are a lot more feedback that I can give and it will take me a lot of time typing them all, so I guess I will leave it up to all of you, what are your experiences so far with Google Instant? Is it good, bad or you dont really care at all? Has it changed the way you search? Do you find what you are looking for in less time?

After a month of performing SEO for keywords “seo professional” and “seo consultant” I have now reached a new milestone in Google Australia. At present, I am ranked #2 for keywords “seo professional” in Google Australia, one more and I can claim the top spot. Now that is my ultimate goal for the next couple of months. Another keywords I have just climbed up on is  “seo consultant” . From out of nowhere in early May 2010, I am now at #10 in Page 1 of Google Australia.

How did I do it? Let me share something with you without revealing all.. I have used the power of “link popularity”. What is Link popularity?  It’s one of the major factor in the latest Google algorithm, it’s a way of spreading the word about your website to other websites using your main keywords, in my case “seo consultant” and “seo professional”.  When you increase your link popularity, you will climb up the rank ladder quickly, but you have to do it right, you have to do as per Google standards and policy. Dont SPAM, be relevant and be natural. Most of all be patient. This is also not applicable to all keywords, you must do an extensive research before using this method, because you might be battling against the big guns, sites with high link authorities.  Link Authority >>>> Link Popularity, remember that. If you are going up against these folks, it will take longer and it will take more than Link Popularity to outranked them. If you really need some professional advice and assistance, do not hesitate to contact me.

I have also launched a new Check Google Rank SEO Tool called MySiteSERP, you can find that here: www.mysiteserp.com enjoy!

Now that Google Caffeine has finally rolled out (new algorithm & new interface) webmasters and seo professionals around the world have mixed feelings about the new Google. Some doesn’t like it because they have lost a lot of traffic, some are rejoicing because they have gained more traffic and some just doesn’t care at all, they are just trying to get used to the new interface ( I have blogged about it here)

But overall it is not really that bad. Why? Because webmasters, online business owners with legitimate websites, that have performed ethical SEO have been rewarded for their hard works and efforts. That’s where the saying “make a website for users not for search engine” applies. Based on my observation, Google have taken out a lot of value to backlinks that were acheived unethically (hello cheap/free blog comments). They have also penalized websites that were made for ranking manipulation, specially those with duplicate contents or worse, those who belong to the duplicate content autoblog networks.

So, if your experience with the latest Google Caffeine update is not a very pleasant one, dont blame Google… Re-think your strategy, maybe the fault is in you. Another reason might be that your competitions have done a tremendous ethical link building campaign and you’ve got left behind. Always remember to do the right thing and patience is a virtue. You cant get stable ranking overnight, it takes a lot of time, effort, proper planning and execution. Google Caffeine is now watching.. Good luck!

Note: Some of the clients that I have who have benefited from the Google Update are from the finance sector like penny stocks and another one is from the marketing section like mailing lists