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PostHeaderIcon Google’s New Algorithm against Exact-Match Domains

Meanwhile in the world of SEO Matt Cutts, Google’s head had spoken regarding a “small” upcoming Google algo change. Hence, he added that such change would certainly reduce “low quality” as emphasized, “exact-match” domains in the search engine results. Indeed, Matt Cutts released this statement without clearing whether such upcoming algorithm update is still on the process or would it be rolling out by the end of the week. He continued stating that this small change will affect 0.6 percent English-US inquiries to a visible level, yet he had never pointed out the exact timeline.

After the release of this SEO update, a 24-hour exact-match domains influence was measured and it had dropped from 3.58 percent to 3.21 percent. Indeed, the algorithm update had an immediate effect hitting several domains that were previously ranked high, but had lost their rankings:

Number 3 – playscrabble.net

Number 3 – purses.org

Number 4 – teethwhitening.com

Number 7 – charterschools.com

Number 10 – cheap-hotels.com

The number value represents the domain’s ranking a day before the influence drop.  Thus, based on the above, the rank drop has no evident pattern for instance with charterschools had jumped to rank 23, while cheap-hotels fell to outside the Top 100.

Perhaps, you may ask the basis of the rank drop, but there is no clear answer to that except that it is EMD. Exact-match domain refers to a domain that matches exactly for the search engine query. To illustrate, if “A” is selling SEO services and he owns www.seoservices.com, surely that domain is an EMD. For some domains, they may appear to drop in the ranking not because of the new algo rather due to factors as an incident to EMD – that is domains with low-quality indicators.

Further, EMD algorithm should not be correlated to Panda and Penguin, as these are not related to this change. Google Panda is an algo filter aiming to fight against uncompetitive or poor quality contents, whereas the Google Penguin is a web-tool against spamming. Indeed, EMD algorithm is no more of a shock since Cutts had stated few years ago that Google would be on the lookout of grounds why do EMDs are ranking high in search results when they’re supposed not to.

With this SEO update, expect a rapid shift on the search engine results these approaching days. Just make sure to keep complying with the latest Google standards, keep some fresh contents happening and perform ethical link building. If you need professional SEO advise, feel free to contact Online Marketing & SEO Expert – Louie Ramos.

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PostHeaderIcon Overcome Google Panda using these tips

One of my SEO client is using Volusion CMS for his very established and authoritative online store. We have been performing  SEO to his site continuously for more than 2 years now and have ranked it on the Top of Google USA for various email marketing keywords. His website was doing great, getting a lot of traffic, converting most of them to leads then generating good amount of sales every month. We haven’t made a lot of changes to the site for the past 12 months for us not to tamper with it’s current format & success (why fix when its not broken) until last 26th of April 2012, his rankings dropped from Top 1 and Top 3 to Page 2 and 4 for 2 of his strongest keywords. Some of his long tail keywords remained on top but some have dropped as well. I knew it right away, this is the effect of the new Google Panda algorithm update since his version of Volusion is not made for it.

The following day, I have performed a complete onsite SEO evaluation and assessment, looking for areas that needs improvement and then designed a customized “Panda fixed” SEO strategy plan to be implemented in 7 days span, and here are the changes we have made:

  1. Changed the titles & meta description of the homepage and 57 sub pages, make them look natural and only focused on 2 keywords that are relevant to the page. In regards to the homepage, we have done the same and placed the 2 main keywords there.
  2. I have organized my copywriters to create 250 words of unique content about each pages that is not keyword-riched. We have only included 2 keywords per content and maximum instance of 2 per keywords. We have published these unique relevant contents on every sub pages. We’ve done this because his sub pages or product pages contains very thin contents and have a lot of products that are similar to that of other online stores. This method sets his website apart from other similar stores and created some form of uniqueness to them.
  3. After implementing this onsite SEO changes, I have generated a new XML sitemap and submitted it to Google Webmaster tools for faster indexing. I have also supported this by pinging every amended pages of his site using online ping tools such as pingler.com and others.
  4. ..and the waiting begins

The after 4 weeks, his site has recovered from Panda and reclaimed his Top rankings back. Why did this solution work? Here’s why:

  1. Gave his online store more “unique content” value to Google
  2. Created better user and customer experience
  3. Provided better definition for each pages
  4. Enriched his site with better contents

This solution may work on his site but may not work on other sites. Overcoming Panda is not easy, its a site by site basis, a complete assessment of the site is required to find out what exactly is wrong with it and draw up a strategy plan on how to fix it. If your site has been hit by Panda or Penguin Penalty and would require SEO professional advise do not hesitate to contact me

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PostHeaderIcon 6 Recommendations every SEO has to make before the Penalty of Over-Optimization Hits

Recently, there has been an announcement by Matt Cutts, Google’s spokesperson in a panel conference at South by Southwest entitled, “Dear Google and Blog: Help me Rank Better.” Cutt’s broke his silence regarding Google’s intent of giving penalty to websites and those people who abuse and over use SEO.  Whether it is going to happen or implemented or perhaps already happening, there are certain things or changes that we could and should make before this so-called, “over-SEO” penalty hits your website.

Authentic Website Title

Choose a title that sounds good and real. Authentic title means you wrote it without intention to rank high in search engines. An instance of a bad title, “website design services”. Does it sound good? Unfortunately, it doesn’t and it is quite obvious that your mere intention is to rank high. A title that is authentic, “Sydney’s best web design providers” sounds far better than the former.

Controlling inside links

Overuse of links and linking in the same page like one anchor text in the content, then the same anchor can be seen in the side bar and another in the footer is certainly not beneficial. Too much links in a similar page serves no value for the excess links, as a SEO rule. Hence, when there is deliberate use of links, the website may appear like a spam or scrap non-sense and dubious for anyone who browses it.

Footers filled with links

Crowding the footers with links is another practice by many SEO webmasters. They attempt to place as many footer links as possible even when no one would really click those links. Make sure to put those links in the right place and at the same time make use of anchor texts, which are useful and relevant.

Non-sense blocks of word content

There are web pages that in the first few paragraphs of the content, it seems sensible, relevant and of good quality. One may consider it as useful, but when you keep on reading through the middle of the content, there exists a block of non-sense wordings as well as irrelevant keywords. Will it help you to rank and get rates? No, actually. Instead of driving readers to come back and follow your pages, it will lead them to flag your pages negatively.

Over back linking

Make use of back links wisely. When someone asks for interlinking, do not agree right away. It may lead you of manipulating the engines. Perhaps, it is better when you exert your efforts in participating to forums or leave relevant and sensible comments to other pages.

Long list of identical pages

Creating many pages of similar keywords and contents with the same target also looks a spam page and a real crop.  For example, pre-owned autos Sydney, used autos Sydney, used cars Sydney. They are identical, right? Avoid this type of identical keywords instead keep it in a single page like Pre-owned and used cars Sydney, appears better and not over SEO.

Many SEO webmasters practice these kind of stuff and it is best when you have to be cautions and prepared when Google starts hitting the over SEO penalty.

The article based on a post by randfish of SEOmoz for Whiteboard Friday

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PostHeaderIcon Over Optimized Websites, Beware! Google’s New Penalty Is on Its Way

Google’s upcoming development will be a bad news for web owners with overly optimized contents. This is according to Matt Cutts’ announcement during the SXSW workshop on March 10 that was participated by Bing’s Senior Product Manager Duane Forrester, Cutts himself and Mr. Danny Sullivan, the EIC of Search Engine Land.

In the published audio during the South by Southwest (SXSW) workshop called, “Dear Google & Bing: Help Me Rank Better”, Matt Cutts, figuratively told that this change will target those people who exploit keywords on their page. As a way of playing fair over good quality pages that are not working hard on SEO, the penalty will affect the pages with poor contents but overstuffed. In short, when this new development begins, those that utilize too much link exchanges just to get to the top of the search engine’s result but uses poor quality contents on their sites will be affected – badly.

Mr. Cutts is the infamous Google’s software engineer and the current team leader of its web spam group. His statement clearly stated that they are working on penalizing the websites that are exploiting the use of search engine optimization. The new regulation will commence in the next few months or even sooner and will guarantee to shake the norm of SEO. This, according to Cutts will be the Google’s move in order to maintain justice among websites and web owners that have valuable contents over those sites that are just overly SEOed.

As the head of the team specializing on search engine optimization, Cutts has been making lots of videos dedicated to answer most of the people’s query about SEO. One good video that he made was on June 2009 when he answered a question about the use of no-follow from a man named Robert. In the video, Mr. Cutts said that the use of no-follow entails no penalty and it can be used whenever needed. On the query “Is over optimization bad?” on the other hand, he said that although there was no penalty for that practice during that time, over-SEO is not as good as most people think.

Since a website is designed so that people can browse through it in search of something, the webmaster or seo company can’t go overboard and stuff keyword after keywords because regular visitors will be annoyed in the long run. As a final tip, Mr. Cutts said that people hate to land on a site that has full of junks and as he said, over use of SEO can do that to your site. He insisted to be careful about using keywords so that your site will not look scummy or better yet be creative and at least paraphrase your contents.

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PostHeaderIcon Google Panda Update Overview

Google Panda Update

So what is Google Panda Update? Google Panda Update also known as “Google Farmer” is one of the newest algorithms in Google when it comes to identification of websites and ranking them. It aims to remove all the websites that have spam-like articles and contents like the ones which are stuffed with keywords.  So instead of the crowding of these somewhat useless websites on top ranks, you’ll see them crowding at the bottom of the line. It focuses more on quality and it enhances the user-experiences.

Much of the buzz has been pointed out to Panda Update especially to the website owners. This change has just been implemented this year (February 2011) and lots have benefited from it. However, it has been reported that over 40% of websites claimed that Google panda Update have brought their site down, specifically, ecommerce sites and online stores. Even popular sites like Mahalo and Buzzle have been affected and are now included on the bottom in Google page ranks.

This new change is meant to give benefits to the searchers like students, who need to have good sources of information. Google Panda Update aims to put the high quality websites based on several factors—unique and high quality content, which have no duplicate and are not copied, and articles that are more of personalized and talks directly to the readers.

How often do they roll Out the Panda Update?

Webmasters are a bit puzzled on how often the Google Panda Update is being rolled out, since it seems to be operated manually, so there are no definite time when they role this out— all we can figure out right now based on historical update data is, Google is manually rolling it out at least every month. First was in the UK (first Panda roll out), then next was the time it has been applied internationally, and now it’s the Google Panda Update Version 1.2/3.

Rest assured, webmasters have learned that this update isn’t rolled out daily. The manual checking of the websites are so much like a surprise like the GoogleBomb. As a tip of advice for webmasters, always make the best out of your contents and never ever copy from other websites.

Who are affected by this?

Google Panda Update affects the websites in either good or bad way. For SEO Professionals &  Webmasters which have websites that has a lot of useful information, quality and unique content which cannot be found on other sites, they have the highest probability to be included in the top page rankings. Most websites that has been affected by Panda Update in a bad way are mostly ecommerce sites. The reason behind is may be due to the presence of highly indexed text or phrases, and they’ve got numerous duplicate contents like reviews on other sites.

The changes in Google Search Engine algorithm is a big leap towards enhanced user-experiences. It eliminates frustration among the searchers when looking up for information, unlike before where people tend to click on sites which are filled with ads and useless information. Though it may affect other websites, it is a way for them to revamp their site and be creative in filling it with useful and unique content.

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