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Archive for the ‘Google’ Category

PostHeaderIcon Google Update: A Web Designer Coming Soon!

google-webdesignerA development tool featuring HTML5, Google Web Designer, will be launched by Google in the near future. It is said to be of great use for “creative professionals.” It is expected that the Google will be launching this new feature in the coming months. The company also mentioned that this latest feature would allow creative professionals to produce engaging web content like sites and high-tech advertising and applications all for free.

This morning, Google shared the information about its new idea using a side note in one of its blog entries about its advertising platform, DoubleClick. To gather further information about Google Web Designer, we tried our best to approach and get more details from a spokesperson of Google. The spokesperson mentioned that Google Web Designer would be a separate product that will have creative designers and digital agencies as its target market.

In addition, Google Web Designer is said to be combined with other earlier tools of Google such as DoubleClick Studio and AdMob, though the description provided previously does not give people much to ponder upon. Undoubtedly, the company is trying to approach the ads market considered to be “native” which will absolutely give a bigger sense to the Web Designer’s connection to DoubleClick. On the other hand, it seems like Google Web Designer will have bigger capabilities and more features and will not only be useful in the field of advertising regardless of the fact that the company mentioned that this tool is going to focus mainly on creative advertising.

As of now, Google Sites is Google’s only tool for basic website creation which also lets you use pre-made templates. Google Sites has existed for years now but garnered minimal feedback and updates and barely made a noise in the industry. Probably, Web Designer will serve as a more advanced substitute for it. But to make things clearer, this new tool is not to function to be a website-building venue but it is not impossible for Google to use this tool’s features in its other applications, too.

It is, indeed, fascinating to witness how this new tool will compete with others such as Squarespace Weebly and Wix’s HTML5 website builder. The standard for native ad formats has gone up to the level of New York Time’s Snow Fall so Google really has to level up if it really aims to make it more convenient for marketers to produce these types of experiences.

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PostHeaderIcon Google Penguin 4.0 Update Rollout

google-penguin-4Google has just released its new Penguin update – and it has been live since the 22nd of May 2013. However, this spam-fighter that is Penguin 4 comes with a very interesting twist. Google also puts in its Penguin 2.0 and they saw that this technology would definitely get rid of spam – for good.

This amazing news was announced by Matt Cutts just this week in a Youtube video (Google Episode 199). He even added an earlier clip of him talking about this update and that it is being worked on in the coming hours. Matt Cutts, for those living under the rock, is the head of the spam team in Google.

He also addressed all SEOs and webmasters in this video. For one, Cutts said that they should expect a lot of changes – major ones – to search results. He also said, very specifically, that the update would definitely and noticeably impact all the English queries by at least 2.3%.

Besides talking about the actual update and its effects on the video, he also posted so much more on his blog. One of the explanations he gave is regarding its effect on foreign languages (non-English). The scope, he said, of Penguin will differ per language. Those with more ‘webspam’ will naturally be affected even greatly.

Just so everyone knows and understands how it all began and happened, here are the different releases of Penguin in chronological order.

The first Penguin was released on the 24th of April in 2012. It impacted ~3.1% of the queries. The second one was on the 26th of May in the same year, affecting less than 0.1%. Penguin 3 was made available on the same year, October the 5th. This had an impact on ~0.3% queries.

It is quite unfortunate that the second and third releases only showed very minor changes from the first. It actually followed its predecessor’s algorithm. Finally, the newest update that is Penguin 4 was released just this year, May 22nd. And, as mentioned earlier, with Penguin 2.0 installed internally, this is a huge change with a great effect.

It is very important to understand all these since the update goes even deeper than the former updates. So many webmasters and SEOs will be affected by this. If you need to know more about this new Penguin update, check out the video of Matt Cutts. He also adds that if you are confused about something or just want to provide comments and feedback, you can do so on the Google Spam Report.

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PostHeaderIcon How Search Works, Google’s Interactive Infographic

If you have been wondering what makes Google Search so good that it can locate web pages and arranges them when you use the popular search engine, Google has created a new area to answer those questions. It is called “How Search Works”, an infographic that is interactive and was made to enlighten you on the search process, even how the search engine giant handles spam problems.

Inspired by The Story of Send, another interactive infographic from Google that was launched 2012 to elaborate how the company deals with email.

Google Search product manager Jake Hubert explained how it all started. He was looking at the site of The Story of Send with Matt Cutts (head of the web spam fighting team at Google) and the rest of the search team and wondered why they don’t have a similar website for search.

how-search-works-google

Hubert remembered that there are many resources about search at Google and they have had them for a long time. The trouble was that these were not in the form that Internet users would understand. How Search Works may be dedicated to search but much of the site is focused on showing how web publishers can make Google approve of their site.

How Search Works has three parts. It starts with Crawling and Indexing. The former shows how the search engine finds web pages, and the former shows how the pages are stored in a virtual book or index. When you move around the area with your mouse, you will see links and pop-ups telling you more.

The second part is the Algorithm showing how the search engine comes back to display the matches as a result of a search query and how it ranks the pages. The algorithm determines the rankings by looking at more than 200 factors in order to come up with the results.

The last part of the infographic is Fighting Spam, where Google shows how it deals with unwanted links or sites. You are actually able to see them being removed from the search results of Google. The search engine will also show the spam that just got removed. The site also shows a part that Google has never shown before, where the search company’s team of spam fighters acts on the guilty site. There are also some examples of reconsideration requests filed by publishers that were banned from Google. They ask Google to do something about their problem.

In addition to the infographic, a new guide was made by Google discussing the numerous search policies. At next month’s SMX West conference on search, Patrick Thomas, search policy specialist at Google, will elaborate on how the company comes up with policies in the “Walk A Mile In Google’s Shoes: Dealing With Tough Calls In Organic Search” meeting.

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PostHeaderIcon Does Google release unannounced Penguin Updates?

penguinupdateThe answer is a big NO. While some people say so; it could have been the results of confusion over the recently Google video where John Mueller during the recent Google Webmaster Hangout was supposed to answer query about Penguin Updates. Mueler’s answer has been misinterpreted as saying that Penguin updates on more regular basis. What he said was that Penguin is updated regularly but not weekly nor daily.

Google uses coded names for their algorithm updates. Penguin is Google’s latest code name and was introduced last year, April 24 to be exact following another code name Panda Updates. These updates were pointed to websites that openly violate Google’s Webmaster Guidelines and to decrease ranking of websites that are particularly using BLACK-HAT SEO. Going after spamdexing is Google’s goal in using Penguin Updates. They’re after SEO that deliberately manipulating search engines by using repeated phrases in the hopes of getting indexed much faster by the search engines. Originally, Google announced the latest updates without a name and only released a name two days after the announcement. After Penguin Updates announcement, Google released their feedback forms; feedbacks for those whose websites that claimed to be unfairly hit by the updates and feedbacks from those who want to report spam websites that still have high ranking despite change in algorithm.

However Google is quick in eliminating the confusion as John Mueler corrected the misinterpretation by saying he’s not particularly referring to Penguin algorithm but on the other hand is particularly talking about Link Analysis in general. Google also made confirmation that the latest Penguin Updates happened 4 months ago. On the other hand, Google confirmed that they do regular month to month basis updates with Panda Updates.

The first Penguin Updates was in April 24 and was followed on May 26, 2012 and on October 5, 2012. Each update has English language as the baseline for percentage on the language impacted. However English language is used as baseline whereas other language queries are also impacted. The history of Penguin Updates clearly showed that it is not done on regular basis.

With Penguin Updates 4 months ago, Google’s observers especially the webmasters are hinting that a new update is about to be released by Google. The observation however is not disputed by Google as it gives positive signs that the announcement is coming soon. As always been, Penguin Updates will not be released without being announced and the confirmation comes directly from Google’s men.

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PostHeaderIcon Google Disavow Links Tool Launched

disavow link toolGoogle has a newly launched tool called “disavow links” which was announced by Matt Cutts last October 16 during the PubCon, it will keep every SEO professional & companies very busy. The Google’s head mentioned that said tool is already up and running and that it’s officially set on Google’s blog site.

In addition, it is said that the disavow links tool had undergone Beta testing already by several chosen Search Engine Optimization experts. Although, a similar tool was first launched by Bing ahead of time this year.

According to Matt Cutts, using the disavow links tool comes with warning measures. Moreover, he has added that web publishers should first eliminate the links they suspect to be leading at them. He advised them to work first with website owners or to hosting companies whom they have bought their links.

The set-up or format would be to record all URLs or links in a text file whichever way you want it. You can do it individually or you could keep out all URLs from a certain website using domains. Nevertheless, both set-up and formats could also be combined in one particular file. Samples could be found on Google’s central blog site.

So, anytime you have set-up and formed your file, you can now navigate the tool from Google Webmaster Tools.  Just pick your website, undergo the cautions, choose the file and finally submit.

Cutts likewise stated that the procedure of disavow links will not take effect straight away as it may take several weeks. More so, Google made a reservation as to disallow the usage of “submit” tab whenever it finds valid grounds of bad faith.

Once your file is submitted, you will have the choice to download what you’ve submitted or an option to resubmit the file together with your alterations. Take note that there’s a file size limitation of 2 MB and that when you exceed this limitation file size, you would disavow and most likely create a new website.

Further, regarding the length of time of this procedure, it would also mean that it takes time to “reavow” if ever you commit an error. For this reason, you should be cautious about.

Now, the question is, how would you know if you need to “disavow”? You need it if you are one of those who were affected of the so called, “Google Penguin Update”.

After the Penguin update, several publishers and SEO professionals went anxious and thought they are doomed. They try to find ways on how to reduce bad links and simply start anew. Whereas the others were anxious that people may tip bad links on their websites with intent to damage them and accuse them of exercising “black hat” SEO or “negative” search engine optimization. Worse, there is a new business today where people are paid to eliminate links.

Furthermore, Google had been ignoring bad links for a long time. If not only of its negative effect to the website, the disavow links tool wouldn’t have created. However, considering these bad links as negative type, Google widely facilitated and created tools against the spread of negative search engine optimization with high beliefs to tranquil the situation eventually.

For a complete information of the tool, visit the official blog site of Google.

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