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PostHeaderIcon 6 Recommendations every SEO has to make before the Penalty of Over-Optimization Hits

Recently, there has been an announcement by Matt Cutts, Google’s spokesperson in a panel conference at South by Southwest entitled, “Dear Google and Blog: Help me Rank Better.” Cutt’s broke his silence regarding Google’s intent of giving penalty to websites and those people who abuse and over use SEO.  Whether it is going to happen or implemented or perhaps already happening, there are certain things or changes that we could and should make before this so-called, “over-SEO” penalty hits your website.

Authentic Website Title

Choose a title that sounds good and real. Authentic title means you wrote it without intention to rank high in search engines. An instance of a bad title, “website design services”. Does it sound good? Unfortunately, it doesn’t and it is quite obvious that your mere intention is to rank high. A title that is authentic, “Sydney’s best web design providers” sounds far better than the former.

Controlling inside links

Overuse of links and linking in the same page like one anchor text in the content, then the same anchor can be seen in the side bar and another in the footer is certainly not beneficial. Too much links in a similar page serves no value for the excess links, as a SEO rule. Hence, when there is deliberate use of links, the website may appear like a spam or scrap non-sense and dubious for anyone who browses it.

Footers filled with links

Crowding the footers with links is another practice by many SEO webmasters. They attempt to place as many footer links as possible even when no one would really click those links. Make sure to put those links in the right place and at the same time make use of anchor texts, which are useful and relevant.

Non-sense blocks of word content

There are web pages that in the first few paragraphs of the content, it seems sensible, relevant and of good quality. One may consider it as useful, but when you keep on reading through the middle of the content, there exists a block of non-sense wordings as well as irrelevant keywords. Will it help you to rank and get rates? No, actually. Instead of driving readers to come back and follow your pages, it will lead them to flag your pages negatively.

Over back linking

Make use of back links wisely. When someone asks for interlinking, do not agree right away. It may lead you of manipulating the engines. Perhaps, it is better when you exert your efforts in participating to forums or leave relevant and sensible comments to other pages.

Long list of identical pages

Creating many pages of similar keywords and contents with the same target also looks a spam page and a real crop.  For example, pre-owned autos Sydney, used autos Sydney, used cars Sydney. They are identical, right? Avoid this type of identical keywords instead keep it in a single page like Pre-owned and used cars Sydney, appears better and not over SEO.

Many SEO webmasters practice these kind of stuff and it is best when you have to be cautions and prepared when Google starts hitting the over SEO penalty.

The article based on a post by randfish of SEOmoz for Whiteboard Friday

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One Response to “6 Recommendations every SEO has to make before the Penalty of Over-Optimization Hits”

  • I began making revenue online about 2 years ago. At this moment i find it a little tougher, because Search engine ranking optimization is becoming increasingly more important. Good thing i stumbled upon your document, right now i am geared up to implement some SEO myself for my blogging sites and earn some real money.

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